![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![The Origin Of Woke: How Erykah Badu And Georgia Anne Muldrow Sparked The “Stay Woke” Era - Okayplayer The Origin Of Woke: How Erykah Badu And Georgia Anne Muldrow Sparked The “Stay Woke” Era - Okayplayer](https://www.okayplayer.com/wp-content/uploads/2022/12/GettyImages-1339778972.jpg)
The Origin Of Woke: How Erykah Badu And Georgia Anne Muldrow Sparked The “Stay Woke” Era - Okayplayer
![Amanda Vanstone | Enough with the woke era, it's time to cancel cancel culture | The Canberra Times | Canberra, ACT Amanda Vanstone | Enough with the woke era, it's time to cancel cancel culture | The Canberra Times | Canberra, ACT](https://www.canberratimes.com.au/images/transform/v1/crop/frm/pMXRnDj3SUU44AkPpn97sC/e9f1e4a7-a396-484b-86ee-815c76924cd0.png/r0_0_1200_675_w1200_h675_fmax.jpg)
Amanda Vanstone | Enough with the woke era, it's time to cancel cancel culture | The Canberra Times | Canberra, ACT
![Oli London on Twitter: "Wokeness Destroys people 😱 Pre-Woke Era⬇️ Post-Woke Era⬇️ Moral of the story: don't go woke, you will end up like Sam Smith! https://t.co/z3OxQKtkhv" / Twitter Oli London on Twitter: "Wokeness Destroys people 😱 Pre-Woke Era⬇️ Post-Woke Era⬇️ Moral of the story: don't go woke, you will end up like Sam Smith! https://t.co/z3OxQKtkhv" / Twitter](https://pbs.twimg.com/media/FqFpjfHWIAM-LLl.jpg)
Oli London on Twitter: "Wokeness Destroys people 😱 Pre-Woke Era⬇️ Post-Woke Era⬇️ Moral of the story: don't go woke, you will end up like Sam Smith! https://t.co/z3OxQKtkhv" / Twitter
![University of California has made the decision to discontinue the use of standardised admissions tests such as the ACT and SAT. University of California has made the decision to discontinue the use of standardised admissions tests such as the ACT and SAT.](https://gumlet.assettype.com/swarajya%2F2021-11%2Fcb805b0a-60de-4e15-adeb-601687331a8a%2Fimage.png?q=75&auto=format%2Ccompress&w=1200)
University of California has made the decision to discontinue the use of standardised admissions tests such as the ACT and SAT.
![The Origin Of Woke: How Erykah Badu And Georgia Anne Muldrow Sparked The “Stay Woke” Era - Okayplayer The Origin Of Woke: How Erykah Badu And Georgia Anne Muldrow Sparked The “Stay Woke” Era - Okayplayer](https://www.okayplayer.com/wp-content/uploads/2022/12/woke-nowords.jpg)